Welcome to Rainbow Stores of East Rudham

Spring has sprung ~ and we're even thinking about summer!

With winter firmly behind us, we can start to enjoy our wonderful Norfolk again, springing towards summer with happier sunnier days. We're re-stocking on lots of favourites, but also always introducing new lines and new local businesses to our ranges. We're very passionate about offering local & seasonal foods in Rainbow Stores and are delighted to be able to sell delicious fresh Cromer Crabs as well as locally grown (literally from the farm up the road!) asparagus. We always have a range of local cheeses, Brays pork pies, Norfolk made marmalades, jams & chutneys. There's fresh artisan bread & a range of amazing local cakes & bakes (including the VERY popular Norfolk Shortcake!) Norfolk gin your thing, or maybe a bottle of Norfolk micro brewery real ale... we have a fabulous range. If you're looking for a little gift for a special day, we are here to help. Some beautiful occasion & gift cards & wrapping paper by local artists fill our shelves. There's some wonderful aromas (candles & incense) always in stock too in our little crafty corner. A range of Himalayan Salt lamps, candle holders and accessories for something relaxing. In fact... you need to come and see us, there's just too much to mention! We're open 7 days a week and are proud to tell you that we are a #5star hygiene-rated business. We make fresh filled rolls every day, with a huge range of fillings which are of course seasonal and fresh as well as daily favourites! Rainbow Stores are bringing you some of Norfolk's finest! Don't forget that we also stock a large range of eco-friendly & cruelty free products. All our paper bags, plastic bags and even our coffee cups are from recycled materials, which are also compostable! #RainbowStores is more than 'just a village store'

What Our Customers Say...

  "Visited today - great selection and warm welcome. Bought some wonderful local produce (pork pie and chocolate). Great to see such a wide variety of goods from Norfolk and eco friendly items."

"Lovely little shop with quality local produce. Friendly owners who offer excellent customer service. With a charming little gift/craft corner you are bound to find something to brighten your day!"

"Excellent village store that can only go from strength to strength. Fabulous customer service too from Naomi & Alan. Highly recommended."

  "Great selection of good quality products with some interesting surprises. Very friendly helpful people, shame every village can't boast of a shop like this."